Quote of the month

Quote of the month

mercredi 23 février 2011

Interview de Marc Simoncini, fondateur de Meetic

Marc Simoncini né en 1963 est un informaticien et chef d'entreprise français fondateur d'un des premiers site de communauté francophone iFrance et du site web de rencontre par internet Meetic.

mardi 15 février 2011

A funny lesson on the different marketing concepts

1. Direct Marketing : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me!

2. Advertising : You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: He's very rich. Marry him.

3. Telemarketing : You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, I'm very rich. Marry me.

4. Public Relations : You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me?

5. Brand Recognition : You're at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me?

6. Customer Feedback : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face.

7. Demand and supply gap : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband.

8. Competition eating into your market share : You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him.

9. Restriction for entering new markets: You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives.

Business plan 1

I think this schema can be useful for those like me who are preparing their business plan.
There are three keys for a successful business: Atractiveness, Viability and Durability.


* The breakeven point is the minimum activity level at which a company becomes profitable for itself.

jeudi 10 février 2011

Interview of Richard Branson (Virgin group) 03/02/2011

Richard Branson, chairman of Virgin answered the questions of Arnaud Le Gal duplex from his home of Necker Island. (03/02/2011)


Interview : Richard Branson, président de Virgin
envoyé par lesechos. - L'actualité du moment en vidéo.

samedi 5 février 2011

Strategy: SWOT analysis

Description: SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. "An example is given below"

Strategy: Maslow pyramid

Maslow's pyramid identifies the products required by customer needs. It is a theory in psychology that Abraham Maslow proposed in his 1943 paper A Theory of Human Motivation, which he subsequently extended. His theory contends that as humans meet 'basic needs', they seek to satisfy successively 'higher needs' that occupy a set hierarchy.
Maslow's pyramid is often depicted as a pyramid consisting of five levels: the four lower levels are grouped together as deficiency needs associated with physiological needs, while the top level is termed growth needs associated with psychological needs.

jeudi 3 février 2011

Inspiring Interview with Samir Azzimani

Description: Samir Azzimani (born on 22 October 1977) is the only Moroccan skier to have recently qualified for the olympics in Vancouver.
But above all the story of Samir is an example of courageous and determined man "Two essential qualities in entrepreneurship". Indeed samir had to battle his entire life to realize his dream and participate in the olympics games.
Samir accept an interview with entrepreneurbook to tell us a little
bit about his very inspiring story.



Samir is also very committed to helping young people achieve their dreams. He is a president of two associations "Feeding Dreams" and "ESMI". You Can Have more information about Samir history on his website "http://www.samir-azzimani.com/"

Interview "reseauentreprendre"

Description: Interview avec Eric SIRVEN directeur de la communication de resauentreprendre.

mercredi 2 février 2011

Success story 1 : Interview avec Stéphane Cognault

Description: Stéphane Cognault est le fondateur de l'entreprise "la case de cousin paul"
Il s'agit d'une chaîne de magasins de déco un peu atypiques puisqu’ils ne proposent qu’un seul produit : la guirlande lumineuse tissée, à composer soi-même.



idenergie contest of entrepreneurship