Success story 2 : Michel & Augustin (communication strategy)

Description: Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira, two ESCP-EAP alumni. The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yoghurt drinks (Vache à boire) and Lassi. In 2007, it started to commercialize yoghurt ice-creams.
Michel & augustin have an interesting strategy of communication inspired by buddy brands such as Ben & Jerry's, Nantucket Nectars or innocent Drinks, that consist on capitalizing on complicity with the customer. We can see an exemple in this video.


Hommage de Michel & Augustin à Michel Jackson par Michel_et_Augustin

Hans Rosling and the magic washing machine

Hans Rosling (born 27 July 1948 in Uppsala, Sweden) is a Swedish medical doctor, academic, statistician and public speaker. He is Professor of International Health at Karolinska Institute and co-founder and chairman of the Gapminder Foundation, which developed the Trendalyzer software system.

Description: What was the greatest invention of the industrial revolution? Hans Rosling makes the case for the washing machine. With newly designed graphics from Gapminder, Rosling shows us the magic that pops up when economic growth and electricity turn a boring wash day into an intellectual day of reading.

Did I really understood what my customer needs ?

A drawing that shows how difficult it is sometimes to know the customer and meet his needs

Mother Teresa's "Anyway" Poem

For people who believe in god, I think this poem inspire us to give our best. By the way it is just to justify "the human side" in the blog title ;-).

" People are often unreasonable
Illogical and self-centered.
Forgive them anyway.

If you are kind,
People may accuse you of selfish, ulterior motives;
Be kind anyway.

If you are successful,
You will win some false friends and some true enemies;
Succeed anyway.

If you are honest and frank,
People may cheat you;
Be honest and frank anyway.

If you find serenity and happiness,
They may be jealous;
Be happy anyway.

The good you do today,
People will often forget tomorrow;
Do good anyway.

Give the world the best you have,
And it may never be enough;
Give the world the best you've got anyway.
You see, in the final analysis,
It is between you and God;
It was never between you and them anyway."