lundi 23 juillet 2012

Teamwork: the rules of the game ... and "I"

No doubt the union is strength, but teamwork is not always an easy task. You must know how to deal with the clash of egos or ambitions, opposition of styles and characters, interests ... Here are five rules to improve your results

In a Teamwork, everyone must know its place and plays its part.
Imagine a football team in which everyone is on offense and nobody in defense. The first rule to avoid misunderstandings is to clearly define the scope of everyone job.

Do not shoot the other players of your team
"Hello," "please", "thank you" ... too often we tend to forget that politeness and courtesy are the foundations of respect. Do not make any definitive judgments about the skills of each other. Consider instead that everyone plays an important role in the collective success. Openly criticizing the colleagues, denigrate them, distribute the good and the bad points is never the best effect. You should also admit that sometimes each other's ideas are more relevant or better than yours. Even if it's a heart-breaking for your ego! You will be better the next time

Listening !!!
Know how to listen and keep an open mind even if you do not always agree with the others point of view. Note, we do not ask you to join others as a sheep to the general opinion. Indeed, your comments (constructive) are welcome.

Humor can be a good weapon
Do its job seriously with motivation, that's fine, but do not take yourself too seriously,it's even better. Some humor, a joke can lighten the atmosphere and maintain the group collusion. Again, it's all about measuring ... We do not ask you necessarily to made ​​the school of laugh.

"It's not me, it's him" ...
In case of difficulty, blaming others, is often a protective reflex. Certainly the failure can be collective but you must take your responsibility and your mistakes ... A little courage and responsibility!

samedi 7 juillet 2012

T-Shaped creativity in interactive marketing and experience design



The concept of T-shaped creativity is a powerful framework for understanding how individuals can combine broad knowledge with deep expertise to drive innovation and problem-solving. This idea is visually represented in the image you shared, which highlights the intersection of experience-driven and creativity-driven aspects.

In the image, the horizontal bar of the “T” represents a wide range of skills and knowledge across various fields, such as making skills useful, usable, and desirable. This breadth allows individuals to understand and integrate different perspectives, making them versatile and adaptable.

The vertical bar of the “T” symbolizes deep expertise in specific areas, such as developing concepts, big ideas, and insights. This depth enables individuals to excel in specialized tasks and contribute unique, innovative solutions.

By combining these two dimensions, T-shaped individuals can effectively collaborate across disciplines, think creatively, and drive meaningful results in their work. This approach is particularly valuable in marketing, where the ability to integrate diverse skills and deep expertise can lead to more effective and innovative strategies.

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