Communications coach Carmine Gallo offers valuable insights on how to effectively craft and present your business story, focusing on incorporating all the essential elements to make it concise and compelling. His approach is designed to help you articulate your message clearly and powerfully within just 60 seconds. Gallo emphasizes the importance of preparation, outlining four critical questions that you must answer to ensure you're ready for any elevator pitch. These questions guide you in defining your purpose, clarifying your value proposition, and engaging your audience, enabling you to leave a lasting impression in a short amount of time. By following his advice, you can confidently share your business story in any situation, whether you're networking, meeting potential investors, or simply introducing your brand to someone new.
mardi 17 janvier 2012
jeudi 12 janvier 2012
The first cloud connected car " the Ford Evos concept "
"The car gets to know you and can act as a personal assistant," said Ford chief technical officer Paul Mascarenas. "The possibilities are fascinating when we explore how to enable a seamless lifestyle between home, office, and car."
Read more: http://www.automobilemag.com/features/news/1108_ford_evos_concept_first_look/index.html#ixzz1jHLTvZVM
mardi 10 janvier 2012
Best Countries for Entrepreneurs
Top 10 of best Countries for Entrepreneurs (2011):
The World Bank Group has published their annual "Doing Business" report that ranks 183 countries on how friendly their regulatory climate is to entrepreneurs. The report provides a quantitative measure of regulations for starting a business as they apply to domestic small and medium-size enterprises. Economies are ranked on their ease of doing business. The ease of doing business index means the regulatory environment is conducive to the operation of business.
Ease of Doing Business
1. Singapore
2. Hong Kong SAR, China
2. New Zealand
4. United States
5. Denmark
6. Norway
7. United Kingdom
8. Korea, Rep
9. Iceland
10. Ireland
The Ease of Doing Business Index is an index created by the World Bank. Higher rankings indicate better, usually simpler, regulations for businesses and stronger protections of property rights. Empirical research funded by the World Bank to justify their work claims to show that the effect of improving these regulations on economic growth is strong.
Source: World Bank - Doing Business and PNMsoft
The World Bank Group has published their annual "Doing Business" report that ranks 183 countries on how friendly their regulatory climate is to entrepreneurs. The report provides a quantitative measure of regulations for starting a business as they apply to domestic small and medium-size enterprises. Economies are ranked on their ease of doing business. The ease of doing business index means the regulatory environment is conducive to the operation of business.
Ease of Doing Business
1. Singapore
2. Hong Kong SAR, China
2. New Zealand
4. United States
5. Denmark
6. Norway
7. United Kingdom
8. Korea, Rep
9. Iceland
10. Ireland
The Ease of Doing Business Index is an index created by the World Bank. Higher rankings indicate better, usually simpler, regulations for businesses and stronger protections of property rights. Empirical research funded by the World Bank to justify their work claims to show that the effect of improving these regulations on economic growth is strong.
Source: World Bank - Doing Business and PNMsoft
lundi 2 janvier 2012
The 4 P’s of Marketing
What is marketing ?
The definition that many marketers learn as they start out in the industry is:
" Putting the right product in the right place, at the right price, at the right time. "
These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing.
Product
Product is the actual offering by the company to its targeted customers which also includes value added stuff. Product may be tangible (goods) or intangible (services).
While formulating the marketing strategy, product decisions include:
What to offer? Brand name, Packaging, Quality, Appearance, Functionality, Accessories, Installation, After sale services, Warranty.
Price
Price includes the pricing strategy of the company for its products. How much customer should pay for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing channels. Price decisions include:
Pricing Strategy, List Price, payment period, Discounts, Financing.
Using price as a weapon for rivals is as old as mankind. but it’s risky too. Consumers are often sensitive for price, discounts and additional offers. Another aspect of pricing is that expensive products are considered of good quality.
Place (Placement)
It not only includes the place where the product is placed, all those activities performed by the company to ensure the availability of the product tot he targeted customers. Availability of the product at the right place, at the right time and in the right quantity is crucial in placement decisions.
Placement decisions include: Placement, Distribution channels, Logistics, Inventory, Order processing, Market coverage, selection of channel members.
Promotion
Promotion includes all communication and selling activities to pursuade future prospects to buy the product. Promotion decisions include:
Advertising, Media Types, Message, Budgets, Sales promotion, Personal selling, Public relations, Direct marketing.
The definition that many marketers learn as they start out in the industry is:
" Putting the right product in the right place, at the right price, at the right time. "
These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing.
Product
Product is the actual offering by the company to its targeted customers which also includes value added stuff. Product may be tangible (goods) or intangible (services).
While formulating the marketing strategy, product decisions include:
What to offer? Brand name, Packaging, Quality, Appearance, Functionality, Accessories, Installation, After sale services, Warranty.
Price
Price includes the pricing strategy of the company for its products. How much customer should pay for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing channels. Price decisions include:
Pricing Strategy, List Price, payment period, Discounts, Financing.
Using price as a weapon for rivals is as old as mankind. but it’s risky too. Consumers are often sensitive for price, discounts and additional offers. Another aspect of pricing is that expensive products are considered of good quality.
Place (Placement)
It not only includes the place where the product is placed, all those activities performed by the company to ensure the availability of the product tot he targeted customers. Availability of the product at the right place, at the right time and in the right quantity is crucial in placement decisions.
Placement decisions include: Placement, Distribution channels, Logistics, Inventory, Order processing, Market coverage, selection of channel members.
Promotion
Promotion includes all communication and selling activities to pursuade future prospects to buy the product. Promotion decisions include:
Advertising, Media Types, Message, Budgets, Sales promotion, Personal selling, Public relations, Direct marketing.
lundi 12 décembre 2011
A business plan in 3 pages
1. Executive Summary
Business Name: Your business name.
Mission Statement: A brief description of your business’s purpose.
Business Goals: Short-term and long-term objectives.
Products/Services: What you offer.
Market Opportunity: The problem your business solves and the target market.
2. Business Description
Company Overview: Details about your business, including its legal structure, location, and history.
Market Analysis: An overview of your industry, market size, and trends.
Competitive Analysis: Identify your main competitors and your business’s competitive advantage.
3. Marketing and Sales Strategy
Marketing Plan: How you plan to attract and retain customers (e.g., online marketing, social media, partnerships).
Sales Strategy: Your sales process and sales goals.
4. Operations Plan
Operational Workflow: Day-to-day operations, including suppliers, production, and delivery.
Management Team: Key team members and their roles.
Milestones: Important business milestones and timelines.
5. Financial Plan
Startup Costs: Initial funding requirements.
Revenue Model: How your business will make money.
Financial Projections: Basic financial forecasts (e.g., income statement, cash flow statement).
6. Appendix
Supporting Documents: Any additional information, such as resumes, permits, or legal documents.
This structure should help you create a clear and concise business plan
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