Make Meaning in Your Company

Description: Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. He gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good

5 Quotes to Fuel the Entrepreneurial Flames (2)

The 5 quotes below may spark our creativity, motivate us to action, and inspire us to greatness. They offer us insights into the spirit behind innovation and genius.

"Business opportunities are like buses, there's always another one coming."
- Richard Branson, founder of Virgin Enterprises

"I have not failed. I've just found 10000 ways that won't work"
- Thomas Edison, one of America's greatest inventors

"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent."
- Thomas Edison

"Our success has really been based on partnerships from the very beginning."
- Bill Gates, Co-founder of Microsoft

"Design is not just what it looks like and feels like. Design is how it works"
- Steve Jobs, Co-founder of Apple

Success story 2 : Michel & Augustin (communication strategy)

Description: Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira, two ESCP-EAP alumni. The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yoghurt drinks (Vache à boire) and Lassi. In 2007, it started to commercialize yoghurt ice-creams.
Michel & augustin have an interesting strategy of communication inspired by buddy brands such as Ben & Jerry's, Nantucket Nectars or innocent Drinks, that consist on capitalizing on complicity with the customer. We can see an exemple in this video.


Hommage de Michel & Augustin à Michel Jackson par Michel_et_Augustin

Hans Rosling and the magic washing machine

Hans Rosling (born 27 July 1948 in Uppsala, Sweden) is a Swedish medical doctor, academic, statistician and public speaker. He is Professor of International Health at Karolinska Institute and co-founder and chairman of the Gapminder Foundation, which developed the Trendalyzer software system.

Description: What was the greatest invention of the industrial revolution? Hans Rosling makes the case for the washing machine. With newly designed graphics from Gapminder, Rosling shows us the magic that pops up when economic growth and electricity turn a boring wash day into an intellectual day of reading.

Did I really understood what my customer needs ?

A drawing that shows how difficult it is sometimes to know the customer and meet his needs