Eric Ries is the author of the blog Lessons Learned. He was the co-founder and served as Chief Technology Officer of IMVU, his third startup. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech.
Description: A startup is not a "doll house" version of a larger enterprise. It's a human institution trying to start something new under extreme conditions of uncertainty, says author Eric Ries. It's not that some founders have better ideas than others, and this is what dictates success. What differentiates a successfully launched enterprise is one who can unearth the best ideas under duress - those who can find "the pivot"- the point of reinvention when they realize that their original ideas need retooling. And, more critically, that they can find their market before they run out of money.
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