A business plan in 3 pages

Creating a simple business plan in three pages is a great way to concisely outline your business idea. Here’s a basic structure you can follow:

1. Executive Summary

Business Name: Your business name.
Mission Statement: A brief description of your business’s purpose.
Business Goals: Short-term and long-term objectives.
Products/Services: What you offer.
Market Opportunity: The problem your business solves and the target market.

2. Business Description

Company Overview: Details about your business, including its legal structure, location, and history.
Market Analysis: An overview of your industry, market size, and trends.
Competitive Analysis: Identify your main competitors and your business’s competitive advantage.

3. Marketing and Sales Strategy

Marketing Plan: How you plan to attract and retain customers (e.g., online marketing, social media, partnerships).
Sales Strategy: Your sales process and sales goals.

4. Operations Plan

Operational Workflow: Day-to-day operations, including suppliers, production, and delivery.
Management Team: Key team members and their roles.
Milestones: Important business milestones and timelines.

5. Financial Plan

Startup Costs: Initial funding requirements.
Revenue Model: How your business will make money.
Financial Projections: Basic financial forecasts (e.g., income statement, cash flow statement).

6. Appendix

Supporting Documents: Any additional information, such as resumes, permits, or legal documents.

This structure should help you create a clear and concise business plan

Success story 5: Miloud Chaabi, the shepherd who became a billionaire

The Moroccan billionaire Miloud Chaabi , 82 years old, is the sixth richest man in Africa with a fortune estimated at $ 3 billion, according to a list published by the U.S. magazine Forbes.
Miloud Chaabi was born in 1929 in Chiadma near Essaouira in Morocco. Very young, he began working in several areas before going to Kenitra, where he became mason. In 1948, barely 18 years old, he founded his first construction company. Through hard work, "Lhaj Miloud" climbed the ladder to get into property development in the 50's. Then he decided to go into business abroad, in Africa. In the 80s he back with more maturity and created the group Ynna Holding in 1986. Ynna Holding is now a multinational firm with a workforce of 1800 employees. From the construction and property development (New Works Company Morocco) to the tourism sector with the chain Ryad Mogador, through the industry of building materials (asbestos cement ...) or mass distribution with Aswak ASSALAM, Ynna holding, or as some like to call it, " the Empire of the shepherd ", leaves no fertile ground without exploitation.

7 Things Entrepreneurs Should Be Thankful For

" Personally I am grateful to almighty God above all "

7 Things Entrepreneurs Should Be Thankful For:

-----1. The joy of seeing a sliver of light after some dark, dark, days.

-----2. An opportunity to add value, big or small, to people's lives.

-----3. The chance to try. To fail. To try again and fail ... Then, with some luck, to flourish.

-----4. Receiving payment for value delivered. There's no feeling like it.

-----5. Not having to ask permission to try something crazy.

-----6. The freedom to try to change what's not working.

-----7. The patience and understanding of our family and friends — especially when we likely don't deserve it.

Thomas Suarez maybe the new Steve Jobs

Description: Thomas Suarez is a 6th grade student at a middle school in the South Bay of Los Angeles. When Apple released the Software Development Kit (SDK), he began to create and sell his own applications. "My parents, my friends and even the people at the Apple store all supported me," he says, "and Steve Jobs inspired me". Thomas points out that it's hard to learn how to make an app. "For soccer you could go to a soccer team ... but what if you want to make an app?" He's started a club for fellow students at school, where he shares his knowledge of programming. Thomas articulates his vision that students are a valuable new technology resource to teachers, and should be empowered to offer assistance in developing the technology curriculum and also assist in delivering the lessons.

What is social entrepreneurship ?

Unlike traditional business entrepreneurs, social entrepreneurs primarily seek to generate "social value" rather than profits. And unlike of non-profit organizations, their work is targeted not only towards immediate, small-scale effects, but sweeping, long-term change.

A social entrepreneur identifies and solves social problems on a large scale. Just as business entrepreneurs create and transform whole industries, social entrepreneurs act as the change agents for society, seizing opportunities others miss in order to improve systems, invent and disseminate new approaches and advance sustainable solutions that create social value.

The following video give a brief presentation on what is social entrepreneurship ?

The Kano model

The Kano model is a theory of product development and customer satisfaction developed in the 80s by Professor Noriaki Kano.

The Kano Model offer a tool commonly used in the product development process to help classify customer wants and needs into one of three main categories.
The first category is called Basic Needs. Basic Needs are customer needs that are usually unspoken unless they are violated. These types of needs don’t add to the overall customer satisfaction of the product, but they can take away from the satisfaction level if they are not met. An example of a Basic Need in an automobile is its ability to keep water from entering the inside of the car and getting the driver wet. A car owner never runs over to his neighbor and brags about how well his new car keeps water out; this is because it is expected. However, if his new car leaked water on him when he went through the car wash, you bet he would complain to his neighbor about that!
The second category is called Performance Needs. Performance Needs are things that the customer will most likely talk about in everyday conversation. These types of needs add to the customers overall satisfaction when delivered well and detract from their overall
satisfaction when done poorly. An example of a Performance Need in the hotel industry would be the quality of the view from your hotel room. If the view is terrible, say looking straight at a brick wall two feet away, the customer would most likely complain about it and be upset. However, if the view is overlooking a beautiful bluff with a view of the ocean, then the customer will be very satisfied.
The third category is called Excitement Needs. Excitement Needs are customer needs that are usually unspoken because the customer doesn’t even know that they are possible. These needs don’t detract from the overall customer satisfaction level because the customer doesn’t even know it is possible but, if they discover it in their product they are excited and feel like they got something extra.

Systematic Innovation

Description: A content rich and dynamic video on Systematic Innovation that includes several Innovation best practices used by industry leaders for structured innovation.

A soccer ball generates electricity while being kicked around

Yes now Africans parents will tell their children it's time to go play football :-)

A team of four engineering students at the Harvard University have come up with an ingenious idea that could change the lives of rural African people. The students have designed a unique soccer ball that generates electricity when being kicked around.

Dubbed the SOccket, the ball captures the energy from impact that is usually lost to the environment. The generated electricity is then stored in the ball, which after dark can be used to light an LED lamp or charge a cell phone.

Wall of obstacles to success

As an entrepreneur you will probably face a lot of obstacles, I think the wall below is a good representation of those obstacles, if you want to break this wall you have to be patient and believe in your idea.

Matt Cutts: Try something new for 30 days

Matt Cutts is an engineer at Google, where he fights linkspam and helps webmasters understand how search works.

Description: Is there something you've always meant to do, wanted to do, but just ... haven't? Matt Cutts suggests: Try it for 30 days. This short, lighthearted talk offers a neat way to think about setting and achieving goals.

Success story 4 : Tariq Krim the founder of Netvibes

Description: Tariq Krim is one of the iconic Web entrepreneurs. Born in Paris in October 25, 1972. He is the founder of Netvibes and currently the founder and CEO of Jolicloud. As google, skype or Myspace, Netvibes is considered one of the most successfull web entreprises.

Success story 3 : VDM a French Web Site Celebrates Life's Daily Indignities

"My boss came into the office and asked me, 'What are you working on?' I replied, 'My departure.' He'd forgotten I had just been laid off."
That counts as a "Vie de merde," or "A crappy life," according to some 70,000 readers of a French Web site of that name. The site has become a phenomenon in France by presenting a stream of tales of everyday humiliation.
Last year, "Vie de merde" was the ninth-most-searched-for service on Google's French search engine. It receives a thousand or so new stories a day, from which the three young men who run it pick a dozen or so to post. They make their living from ads on the site.
The founder, 20-year-old Maxime Valette, grew up watching subtitled broadcasts of "Seinfeld." A couple of years ago, he started posting his own stories online about the frustrations of modern life. His tech gadgets always had problems. The mailman didn't bother to ring the doorbell when he came to deliver a parcel, but instead just left a note. "At first they weren't funny," he says. "They were sad."

Mr. Valette then opened the site to outside contributions, and the stories got funnier.
Didier Guedj, 49, one of the core collaborators on the site, says one criterion for a successful story is that it must in some way be pathétique -- touching. "It's more like: 'One person's misfortunes reassure another,'" says Mr. Guedj.
http://www.viedemerde.fr/


"The Wall Street Journal"

Street Marketing

Description: Street marketing is a term used to refer to certain marketing techniques used to promote products and/or services in an unconventional way in public places. I tried to put on this video the best examples of street marketing I've found. I hope you will enjoy it.

Make Meaning in Your Company

Description: Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. He gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good

5 Quotes to Fuel the Entrepreneurial Flames (2)

The 5 quotes below may spark our creativity, motivate us to action, and inspire us to greatness. They offer us insights into the spirit behind innovation and genius.

"Business opportunities are like buses, there's always another one coming."
- Richard Branson, founder of Virgin Enterprises

"I have not failed. I've just found 10000 ways that won't work"
- Thomas Edison, one of America's greatest inventors

"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent."
- Thomas Edison

"Our success has really been based on partnerships from the very beginning."
- Bill Gates, Co-founder of Microsoft

"Design is not just what it looks like and feels like. Design is how it works"
- Steve Jobs, Co-founder of Apple

Success story 2 : Michel & Augustin (communication strategy)

Description: Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira, two ESCP-EAP alumni. The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yoghurt drinks (Vache à boire) and Lassi. In 2007, it started to commercialize yoghurt ice-creams.
Michel & augustin have an interesting strategy of communication inspired by buddy brands such as Ben & Jerry's, Nantucket Nectars or innocent Drinks, that consist on capitalizing on complicity with the customer. We can see an exemple in this video.


Hommage de Michel & Augustin à Michel Jackson par Michel_et_Augustin

Hans Rosling and the magic washing machine

Hans Rosling (born 27 July 1948 in Uppsala, Sweden) is a Swedish medical doctor, academic, statistician and public speaker. He is Professor of International Health at Karolinska Institute and co-founder and chairman of the Gapminder Foundation, which developed the Trendalyzer software system.

Description: What was the greatest invention of the industrial revolution? Hans Rosling makes the case for the washing machine. With newly designed graphics from Gapminder, Rosling shows us the magic that pops up when economic growth and electricity turn a boring wash day into an intellectual day of reading.

Did I really understood what my customer needs ?

A drawing that shows how difficult it is sometimes to know the customer and meet his needs

Mother Teresa's "Anyway" Poem

For people who believe in god, I think this poem inspire us to give our best. By the way it is just to justify "the human side" in the blog title ;-).

" People are often unreasonable
Illogical and self-centered.
Forgive them anyway.

If you are kind,
People may accuse you of selfish, ulterior motives;
Be kind anyway.

If you are successful,
You will win some false friends and some true enemies;
Succeed anyway.

If you are honest and frank,
People may cheat you;
Be honest and frank anyway.

If you find serenity and happiness,
They may be jealous;
Be happy anyway.

The good you do today,
People will often forget tomorrow;
Do good anyway.

Give the world the best you have,
And it may never be enough;
Give the world the best you've got anyway.
You see, in the final analysis,
It is between you and God;
It was never between you and them anyway."

A funny lesson on the different marketing concepts

1. Direct Marketing : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me!

2. Advertising : You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: He's very rich. Marry him.

3. Telemarketing : You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, I'm very rich. Marry me.

4. Public Relations : You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me?

5. Brand Recognition : You're at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me?

6. Customer Feedback : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face.

7. Demand and supply gap : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband.

8. Competition eating into your market share : You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him.

9. Restriction for entering new markets: You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives.

Interview of Richard Branson (Virgin group) 03/02/2011

Richard Branson, chairman of Virgin answered the questions of Arnaud Le Gal duplex from his home of Necker Island. (03/02/2011)


Interview : Richard Branson, président de Virgin
envoyé par lesechos. - L'actualité du moment en vidéo.

Strategy: SWOT analysis

Description:

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. "An example is given below"

SWOT analysis is a powerful tool that helps you chart the course by examining the four key areas of your business: Strengths, Weaknesses, Opportunities, and Threats. It allows you to identify what gives you a competitive edge (your strengths), what might hold you back (your weaknesses), the opportunities you can seize to grow, and the external threats that could pose challenges. Whether you're a budding entrepreneur or an experienced business leader, mastering SWOT analysis is crucial for anticipating and responding effectively to the challenges in your environment. Example: Imagine a young tech company using SWOT analysis to launch a new product. By evaluating its strengths, such as an innovative team, it realizes it can capitalize on opportunities like the rapid growth of the AI market. However, it also identifies internal weaknesses, such as a limited research budget, and external threats, like fierce competition. Through this analysis, the company can develop a solid strategy to maximize its strengths, minimize its weaknesses, seize opportunities, and prepare to counter threats. To visualize your SWOT analysis, tools like Canva and Venngage offer intuitive and customizable templates. These platforms allow you to create visually appealing SWOT charts that can make your strategic insights clearer and more impactful. With just a few clicks, you can transform your analysis into a compelling visual that enhances your decision-making process and communicates your strategy effectively to stakeholders.

Strategy: Maslow pyramid

Maslow's hierarchy of needs, proposed by psychologist Abraham Maslow in 1943, is a psychological theory that represents human needs in a hierarchical structure. The model suggests that fundamental needs must be met before individuals can focus on more advanced needs, such as self-actualization. This theory remains a valuable framework for understanding human motivation in personal, professional, and educational contexts.

The Levels of the pyramid:

Physiological needs

At the base of the pyramid are physiological needs, which are essential for survival. These include necessities such as food, water, air, sleep, and warmth.

Examples: An employee must have access to regular meals and a comfortable working environment to be productive.

Safety needs

Once physiological needs are satisfied, individuals seek safety and security. This involves physical safety, as well as financial stability, health security, and protection from accidents or illness.

Examples: A company that provides job security and a safe working environment ensures that employees can focus on higher-level needs, such as belonging and self-esteem.

Belongingness and love needs

After achieving safety, the next level involves social relationships. Humans have an inherent need to feel part of a group, whether it's family, friends, or a community.

Examples: Team-building activities and collaborative projects at work can fulfill employees’ need for belonging, leading to improved morale and job satisfaction.

Esteem needs

This level reflects the desire for recognition and respect from others, as well as self-respect. Esteem needs are divided into two categories: the need for self-esteem (competence, achievement) and the need for recognition by others (status, prestige).

Examples: Regular performance appraisals and recognition programs in a workplace can help employees achieve a sense of accomplishment and appreciation.

Self-actualization needs

At the top of the pyramid is self-actualization, where individuals seek personal growth, creativity, and the realization of their potential. This is about becoming the best version of oneself.

Examples: Providing opportunities for continuous learning and professional development allows individuals to pursue self-actualization in their careers.

Applying Maslow’s theory in various contexts:

In the workplace: Understanding Maslow's hierarchy can help employers create a more fulfilling work environment. By ensuring that basic needs (such as a safe workspace) are met, and by fostering a sense of belonging and recognition, companies can help employees achieve higher levels of motivation and job satisfaction.

In education: Teachers can use Maslow's theory to create an environment that meets students' needs at all levels, from ensuring that they are physically comfortable in the classroom to providing opportunities for self-expression and creativity.

In personal development: Individuals can use this framework to assess their own needs and work toward fulfilling them systematically. By addressing lower-level needs first, they can build a strong foundation for personal growth and self-fulfillment.

Maslow's hierarchy of needs offers a timeless model for understanding human motivation. By applying this framework in various aspects of life, from personal development to professional environments, individuals and organizations can work toward achieving a balanced and fulfilling life. The pyramid not only illustrates the progression of human needs but also serves as a guide for prioritizing those needs in different contexts.

Inspiring Interview with Samir Azzimani

Samir Azzimani, born on October 22, 1977, in Levallois-Perret, is a Franco-Moroccan skier who made history by becoming the only Moroccan skier to qualify for the Winter Olympics in Vancouver in 2010. But beyond this achievement, Samir’s story is one of courage and determination—two essential qualities in entrepreneurship.

Samir had to battle his entire life to realize his dream of participating in the Olympic Games. Born in France to Moroccan parents, he grew up in a modest environment where opportunities to practice skiing were scarce. Despite these challenges, his passion for the sport and unwavering determination pushed him to overcome numerous obstacles.

From a young age, Samir was fascinated by skiing. However, growing up in the suburbs of Paris, he had limited access to ski slopes. This did not deter him; instead, it fueled his resolve. He often traveled long distances to train, sometimes even working multiple jobs to fund his training and equipment. His journey was marked by perseverance and a relentless pursuit of excellence.

In 2010, Samir represented Morocco at the Winter Olympics in Vancouver, marking the nation’s return to the Winter Games since 1992. He completed the slalom event without making any mistakes, a remarkable performance for an athlete who often trained alone and with limited resources. His participation was not just a personal victory but also a moment of pride for Morocco, showcasing the nation’s potential in winter sports.

Samir’s story is not just about athletic achievement; it is also about the power of dreams and the importance of resilience. He faced numerous setbacks, including injuries and financial difficulties, but he never gave up. His journey is a testament to the idea that with enough determination and hard work, even the most challenging goals can be achieved.

Samir accepted an interview with Entrepreneurbook to share his inspiring journey. He talks about the challenges he faced, the sacrifices he made, and the lessons he learned along the way. His story is a source of inspiration for anyone pursuing their dreams despite the obstacles.

Interview "reseauentreprendre"

Description: Interview with Eric SIRVEN director of communications at ReseauEntreprendre.

Réseau Entreprendre® is dedicated to fostering job creation by supporting entrepreneurs with high potential. The organization achieves this by facilitating the transfer of knowledge and experience from seasoned and active business leaders through inspiring and constructive peer-to-peer exchanges. This unique entrepreneurial support program enables the growth of SMEs (Small and Medium-sized Enterprises) and ETIs (Intermediate-sized Enterprises) that contribute to job creation across all regions.

During an insightful interview with Éric Sirven, Director of Communication at Réseau Entreprendre®, the commitment of the organization to this mission was made abundantly clear. He emphasized how the peer-to-peer approach not only provides practical guidance but also inspires confidence and resilience among entrepreneurs.

Creating Jobs by Creating Employers

In 1986, André Mulliez, an industrialist from Northern France, responded to the pressing issue of unemployment by founding Réseau Entreprendre®. He introduced the concept of entrepreneurial support through peer-to-peer mentoring, a practice that remains central to the organization's mission.

For Entrepreneurs, By Entrepreneurs

Today, Réseau Entreprendre® offers a comprehensive, business-oriented methodology that supports job creators at every stage of their business journey. In a world characterized by evolving economic and social models, this approach is more vital than ever. Entrepreneurs benefit from the guidance of experienced and supportive peers, ensuring they are well-equipped to navigate the challenges of modern business development.

Success story 1 : Interview avec Stéphane Cognault

Description: Stéphane Cognault est le fondateur de l'entreprise "la case de cousin paul"
Il s'agit d'une chaîne de magasins de déco un peu atypiques puisqu’ils ne proposent qu’un seul produit : la guirlande lumineuse tissée, à composer soi-même.

idenergie contest of entrepreneurship

The interview conducted with Christian Travier, Director of LAVAL MAYENNE TECHNOPOLE, highlighted the innovation competition organized by Idenergie. This competition is designed to serve as a powerful booster for startups, providing them with valuable resources and support to grow and succeed in their ventures.

Idenergie’s initiative goes beyond just a competition; it’s a comprehensive support system for entrepreneurs. The competition not only offers financial incentives but also connects participants with a vast network of industry experts, mentors, and potential partners. This network is instrumental in helping startups navigate the challenges of early-stage growth and scaling.

Moreover, the support provided through the Idenergie competition includes tailored guidance and mentorship. Entrepreneurs benefit from personalized advice and strategic insights, enabling them to refine their business models and accelerate their progress. The combination of a strong network and dedicated support positions the competition as a key enabler for innovation and entrepreneurial success.

Marissa Mayer, Google Ideas Come From...

Marissa Ann Mayer (born on 30 May 1975) is the vice president of geographic and local services at the search engine company Google. She acts as a gatekeeper for their product release process, determining when or whether a particular Google product is ready to be released to users. She has become one of the public faces of Google, providing a number of press interviews and appearing at events frequently to speak on behalf of the company.