Did I really understood what my customer needs ?

A drawing that shows how difficult it is sometimes to know the customer and meet his needs

Mother Teresa's "Anyway" Poem

For people who believe in god, I think this poem inspire us to give our best. By the way it is just to justify "the human side" in the blog title ;-).

" People are often unreasonable
Illogical and self-centered.
Forgive them anyway.

If you are kind,
People may accuse you of selfish, ulterior motives;
Be kind anyway.

If you are successful,
You will win some false friends and some true enemies;
Succeed anyway.

If you are honest and frank,
People may cheat you;
Be honest and frank anyway.

If you find serenity and happiness,
They may be jealous;
Be happy anyway.

The good you do today,
People will often forget tomorrow;
Do good anyway.

Give the world the best you have,
And it may never be enough;
Give the world the best you've got anyway.
You see, in the final analysis,
It is between you and God;
It was never between you and them anyway."

A funny lesson on the different marketing concepts

1. Direct Marketing : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me!

2. Advertising : You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: He's very rich. Marry him.

3. Telemarketing : You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, I'm very rich. Marry me.

4. Public Relations : You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me?

5. Brand Recognition : You're at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me?

6. Customer Feedback : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face.

7. Demand and supply gap : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband.

8. Competition eating into your market share : You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him.

9. Restriction for entering new markets: You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives.

Interview of Richard Branson (Virgin group) 03/02/2011

Richard Branson, chairman of Virgin answered the questions of Arnaud Le Gal duplex from his home of Necker Island. (03/02/2011)


Interview : Richard Branson, président de Virgin
envoyé par lesechos. - L'actualité du moment en vidéo.

Strategy: SWOT analysis

Description:

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. "An example is given below"

SWOT analysis is a powerful tool that helps you chart the course by examining the four key areas of your business: Strengths, Weaknesses, Opportunities, and Threats. It allows you to identify what gives you a competitive edge (your strengths), what might hold you back (your weaknesses), the opportunities you can seize to grow, and the external threats that could pose challenges. Whether you're a budding entrepreneur or an experienced business leader, mastering SWOT analysis is crucial for anticipating and responding effectively to the challenges in your environment. Example: Imagine a young tech company using SWOT analysis to launch a new product. By evaluating its strengths, such as an innovative team, it realizes it can capitalize on opportunities like the rapid growth of the AI market. However, it also identifies internal weaknesses, such as a limited research budget, and external threats, like fierce competition. Through this analysis, the company can develop a solid strategy to maximize its strengths, minimize its weaknesses, seize opportunities, and prepare to counter threats. To visualize your SWOT analysis, tools like Canva and Venngage offer intuitive and customizable templates. These platforms allow you to create visually appealing SWOT charts that can make your strategic insights clearer and more impactful. With just a few clicks, you can transform your analysis into a compelling visual that enhances your decision-making process and communicates your strategy effectively to stakeholders.