Success story 2 : Michel & Augustin (communication strategy)

Description: Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira, two ESCP-EAP alumni. The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yoghurt drinks (Vache à boire) and Lassi. In 2007, it started to commercialize yoghurt ice-creams.
Michel & augustin have an interesting strategy of communication inspired by buddy brands such as Ben & Jerry's, Nantucket Nectars or innocent Drinks, that consist on capitalizing on complicity with the customer. We can see an exemple in this video.


Hommage de Michel & Augustin à Michel Jackson par Michel_et_Augustin

Hans Rosling and the magic washing machine

Hans Rosling (born 27 July 1948 in Uppsala, Sweden) is a Swedish medical doctor, academic, statistician and public speaker. He is Professor of International Health at Karolinska Institute and co-founder and chairman of the Gapminder Foundation, which developed the Trendalyzer software system.

Description: What was the greatest invention of the industrial revolution? Hans Rosling makes the case for the washing machine. With newly designed graphics from Gapminder, Rosling shows us the magic that pops up when economic growth and electricity turn a boring wash day into an intellectual day of reading.

Did I really understood what my customer needs ?

A drawing that shows how difficult it is sometimes to know the customer and meet his needs

Mother Teresa's "Anyway" Poem

For people who believe in god, I think this poem inspire us to give our best. By the way it is just to justify "the human side" in the blog title ;-).

" People are often unreasonable
Illogical and self-centered.
Forgive them anyway.

If you are kind,
People may accuse you of selfish, ulterior motives;
Be kind anyway.

If you are successful,
You will win some false friends and some true enemies;
Succeed anyway.

If you are honest and frank,
People may cheat you;
Be honest and frank anyway.

If you find serenity and happiness,
They may be jealous;
Be happy anyway.

The good you do today,
People will often forget tomorrow;
Do good anyway.

Give the world the best you have,
And it may never be enough;
Give the world the best you've got anyway.
You see, in the final analysis,
It is between you and God;
It was never between you and them anyway."

A funny lesson on the different marketing concepts

1. Direct Marketing : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me!

2. Advertising : You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: He's very rich. Marry him.

3. Telemarketing : You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, I'm very rich. Marry me.

4. Public Relations : You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me?

5. Brand Recognition : You're at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me?

6. Customer Feedback : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face.

7. Demand and supply gap : You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband.

8. Competition eating into your market share : You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him.

9. Restriction for entering new markets: You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives.